You have your business idea fleshed out, your prices are set, but until you have a place online to send your potential clients, the dream feels intangible. Or perhaps your business is already in motion and you have a website cobbled together using basic templates, but for some reason it’s underperforming.
Looking for inspiration, you’ve browsed your other websites. Some leave you feeling underwhelmed, while others are a mess of sensory overload. And then there are the ones that have a certain magic to them. They feature rich, high-quality images, and eye-catching text, all without overwhelming you. You intuitively know where to click as you navigate your way through various web pages, and before you know it, you’ve spent 15 minutes without even realizing it. This is the kind of website you want for your business too, right?
So, it turns out you need custom web design.
Why Custom Matters
You’re probably wondering: do I really need something custom? What’s wrong with templates? First of all— templates are great. However, they should only be a starting point. When you walk into a brick and mortar store, you have certain expectations: a door in the front, a checkout desk somewhere near this door, and then various aisles of merchandise. This is the general template. What you see beyond this is all custom design, for which we can all be glad. The alternative would be incredibly boring. And a store with a great custom design draws in its target customers and keeps them coming back for more.
People crave custom design online as much as they do in brick and mortar establishments. Yes, they want the cart button to stay in the upper right corner and an easy-to-find menu. However, beyond that, your website needs to stand out and keep your target audience clicking. A template alone won’t achieve that. You know your business is unique and you need your clients to see that too. Well, quality custom web design is how it happens.
How much to spend
Let’s get down to the real problem, the reason why grabbing a template and throwing it together yourself is so tempting—cost. Custom web design sounds expensive. Of course, you’ll always find someone willing to charge you a premium, but custom web design can also be surprisingly affordable when you consider what it achieves. So just how is reasonable to spend?
An entire custom website can cost anywhere from $200 to $100,000. That’s quite the range! If you pay less than $2,000 you’ll likely wind up with someone else throwing together a few lackluster templates. If your website needs are relatively simple (only a few pages and basic functions) spending between $2,000 and $5,000 is a very good place to start. If you require a bit more, increase that budget to as high as $10,000. Yet, unless you are running a very large and complicated online operation, you shouldn’t need to spend any more than that for quality custom design. Isn’t that relief?
When all is said and done, custom web design isn’t ever something to skimp on, but it also doesn’t have to break the bank.
i4Solutions offers high-quality custom web design for Utah businesses at affordable prices.